Ben Holliday

This is my blog where I’ve been writing for 20 years. You will find posts about digital transformation, design and leadership. You can also find me on Bluesky and LinkedIn. In 2022 I published a book for TPXimpact, Multiplied.

Latest posts and feed

Monthnote: March 2025

Create image

Some initial thoughts about ChatGPT–4o image generation capabilities. Read more

Everything service patterns

Everything I know about and have bookmarked about service patterns work since 2016. Read more

Service pattern people

Reflections on an event for Services Week 2025 and how organisations are working with service patterns. Read more

Things get smaller the further you step away from them

A new post about mental health, walking, and putting things into perspective. Read more

A story of data indicators

A personal example of misinterpreting data, and how data indicators shape the stories we’re part of. Read more

Apple Intelligence ads and the lack of a use case

New technology can be inspiring and aspirational, but why future progress is only as good as our imagination. Read more

Improving productivity and the need for service design

My thoughts on UK government plans to increase productivity using AI and digital transformation. Read more

Reflections and memories from COVID-19 lockdown

Reflecting at a personal level on the 5 year anniversary of the pandemic. Read more

Permacrisis

5 years on from COVID-19 and how digital transformation became about a permacrisis. Read more

Good design is structure for the work

Revisiting hypothesis-based approaches and the importance of ideas that end with a question mark. Read more

You are here… or they are here?

How it’s wired into us that we’re the centre of the map. Read more

Anchor points

How the fixed points in our work determine how we make progress. Read more

AI content consequences

Exploring the use cases and consequences of AI content, including what this means for brands and trust. Read more

Why aren’t the potholes fixed yet?

Better understanding the real problem of fixing the UK roads and how technology and innovation might help. Read more

Technology as the infrastructure of everything

Understanding DOGE and why organisations still need to reset their relationships with technology. Read more

The messy middle

Why change is hard. Exploring how it involves understanding people and team dynamics to try and unlock progress and new ways of doing things. Read more

Digital in an AI-era

Breaking down organisational challenges and responding to change with technology. Read more

The importance of the stories we create for ourselves

Philippe Petit’s World Trade Center high-wire stunt in 1974 and the stories we take as true. Read more

Happy Christmas from AI

How Coca-Cola used AI to create its 2024 Christmas advert. Read more