Ben Holliday

Mobile Elephant

Mobile is a tricky and talked about subject at the moment. I sat in on a good round table discussion and presentation led by Amy Clarke at the recent AMA conference.

I’ve shared the mobile presentation that we’ve been using at Tincan to talk to various organisations about the mobile web. As the title suggest it’s become too big a subject to ignore any longer.

We’re trying to get people consider “mobile” more strategically…  it’s not something you add onto your website… it is your website. Ultimately this is about your content and the engagement of real users. To get started you need a content strategy.

The presentation covers responsive design and the re-design work we did work recently for the ICA. This is ultimately a collection of other great ideas and I would heartily recommend that you go and read both Ethans Marcotte’s book Responsive Web Design and Erin Kissane‘s book The Elements of Content Strategy to get started.

This is my blog where I’ve been writing for 20 years. You can follow all of my posts by subscribing to this RSS feed. You can also find me on Bluesky and LinkedIn.