Ben Holliday

This is my blog where I’ve been writing for 18 years. You will find posts about digital transformation, design and leadership. You can also find me on Bluesky, less frequently now on X (formally Twitter), and on LinkedIn. In 2022 I published a book for TPXimpact, Multiplied.

Latest posts and feed

Monthnote: February 2024

Monthnote: January 2024

Content design as a multiplier for large language models and generative AI

Bets on digital transformation for 2024

2023 in review

Optionality and digital transformation

An example of ‘good’ UX not being good enough


Hold it lightly

Putting value on design time

Spaces inbetween

An impressionist painting of people working in an agile team

2022 in review

Summer anniversaries


Speaking and events – Summer 2022

Book launch and speaking update

2 years later and a book announcement

Speaking at UX Bristol 2021

The personal line

Most read and shared posts

Everything is hypothesis-driven design

Everything can be seen as hypothesis-driven design. How to write down and test assumptions.

Asking the right questions to frame the problem

This is something that many teams struggle with. These 5 questions will get you started.

Service design starts with user needs

An approach to understanding user needs. From Leading Service Design at UX London 2017.

Seniority in design. Are you a senior designer?

The first in a series of posts about seniority in design. What makes a senior designer?

Comparing service design and business design

How service design can bring a new set of approaches and focus to organisations.

How to use service patterns in your organisation

How to work with service patterns to deliver consistency and quality of design at scale.

New models for service ownership and leadership

New questions about how we design, develop, maintain and improve whole services.

New and changing patterns for digital working

Thinking about how we can move from remote to more digital and asynchronous ways of working.

An introduction to service modelling

Exploring a way for organisations to create, test, and scale the design of whole services.