Types of design focus
Some working definitions. Why the language we use and what we mean when we’re using a design-led or based approach is important. Read more
Design
The horizon and the next steps
In a design process there are two immediate things that matter: the horizon (immediate goal), and the next steps (immediate steps towards that goal). Read more
Learning to prototype is more important than learning to code
Why prototyping doesn’t mean that you have to write code or build software. Read more
A design state of mind
What it means to move to a design mindset. Read more
Ambiguity and design
Ambiguity is a key part of design. It points us to the uncomfortable gap between ‘what is’ and ‘what could be’ which is where I believe design adds most value. Read more
Prompts for design leaders working with product teams
Sharing prompts and questions I use when working with product teams. Read more
All design is strategic
All design is strategic unless you just see it as implementation. Read more
Service mapping and different types of maps
Understanding maps, why we’re making them, and how they’re useful to service teams. Read more
Bias in design
Thoughts about bias in design. Read more
Working forwards and working backwards
What we can learn from the military about mapping backwards, and how this applies to service design. Read more
Working with design detail
Why artefacts are most useful when they become the design, rather than a plan for doing the design or building a product. Read more