The link between hypotheses and telling stories
Useful formats for capturing and working with hypotheses as stories. Read more
This is my blog where I’ve been writing for 20 years. You will find posts about digital transformation, design and leadership. You can also find me on Bluesky and LinkedIn. In 2022 I published a book for TPXimpact, Multiplied.
Useful formats for capturing and working with hypotheses as stories. Read more
Some reflections on service design and service patterns after speaking in Newcastle at Services Week 2020 – as part of a Government Digital Service series of events. Read more
Why working in the open can also be inspiring. Read more
Most strategy is finding the clearest, or best available route forward for making progress (rather than standing still). Read more
The windows we build into our work are about giving ourselves a way to see the world outside, as well as letting the world see us. Read more
Some working definitions. Why the language we use and what we mean when we’re using a design-led or based approach is important. Read more
The importance of simplicity and clarity of frameworks that can help us to work with complex subject matters. Read more
In a design process there are two immediate things that matter: the horizon (immediate goal), and the next steps (immediate steps towards that goal). Read more
Why prototyping doesn’t mean that you have to write code or build software. Read more
What it means to move to a design mindset. Read more
Ambiguity is a key part of design. It points us to the uncomfortable gap between ‘what is’ and ‘what could be’ which is where I believe design adds most value. Read more