Ben Holliday

This is my blog where I’ve been writing for 20 years. You will find posts about digital transformation, design and leadership. You can also find me on Bluesky and LinkedIn. In 2022 I published a book for TPXimpact, Multiplied.

Design

The weight of starting

Why I don’t think you need more evidence before getting started. It’s about a learning mindset. Read more

The bold city

Those that survive will be bold and imaginative Read more

Respectful disagreement

We only notice what we notice

What people want and what people need

Is it transformational?

What can you do now?

The death and resurrection of the user persona, proto-persona, and more

I tell people to kill their personas because of my own experience of researching and designing them. Read more

Fixing the broken windows and making design matter

Adventures in service design and everything else

Reflections on service design in government at the start of 2016. Read more

Booking a package holiday

Being right is slow progress

2015 – Keep going

Talking about service design

Some reflection after my Digital Public Services talk in Manchester last month. Read more

Kill your intranet

Start with one thing

Start with one thing is a design approach I really like. It makes you focus on what’s really important. Read more

What matters. Building a design community

Asking the right questions to frame the problem

This is something that many teams struggle with. These 5 questions will get you started. Read more

Design principles for better iteration

Introducing 4 design principles for how you can approach iteration when designing products and services. Read more

Everything is hypothesis driven design

Everything can be seen as hypothesis-driven design. How to write down and test assumptions. Read more