Ben Holliday

This is my blog where I’ve been writing for 18 years. You will find posts about digital transformation, design and leadership. You can also find me on Bluesky, less frequently now on X (formally Twitter), and on LinkedIn. In 2022 I published a book for TPXimpact, Multiplied.


Hypotheses in user research and discovery


Thinking about how we use evidence in user-centred design

The weight of starting

We only notice what we notice

What people want and what people need

The death and resurrection of the user persona, proto-persona, and more

A question about user needs: Understanding the job

Asking the right questions to frame the problem

Making user research deliberate

Discovery. We’re not scared


UXPA – The State of UX

It seemed to test okay

Speaking roundup

Getting closer to context and extremes in product design

Big trucks and user research

The last 12 months