Learn about what’s missing, not what’s there
A simple principle for prototyping. Read more
Research
The prototyping mindset
Why prototyping can be an important tool for learning as part of discovery work. Read more
Hypotheses in user research and discovery
Formats for working with hypotheses in Discovery as part of user research. Read more
Anxiety labels and emotional needs
We all have a genuine need to be treated and thought of as individuals. And we all have a story that’s worth hearing. Read more
Thinking about how we use evidence in user-centred design
The challenge of how to bring together traditional types of evidence-driven decision making and a new focus on delivering digital at the Department for Work and Pensions. Read more
The weight of starting
Why I don’t think you need more evidence before getting started. It’s about a learning mindset. Read more
The death and resurrection of the user persona, proto-persona, and more
I tell people to kill their personas because of my own experience of researching and designing them. Read more
Asking the right questions to frame the problem
This is something that many teams struggle with. These 5 questions will get you started. Read more
Big trucks and user research
Why user research needs to start by looking for the most significant problems. Are we even building the right thing? Read more