Ben Holliday

This is my blog where I’ve been writing for 20 years. You will find posts about digital transformation, design and leadership. You can also find me on Bluesky and LinkedIn. In 2022 I published a book for TPXimpact, Multiplied.

Latest posts and feed

Booking a package holiday

Being right is slow progress

2015 – Keep going

Talking about service design

Some reflection after my Digital Public Services talk in Manchester last month. Read more

People, just do nothing

Kill your intranet

Start with one thing

Start with one thing is a design approach I really like. It makes you focus on what’s really important. Read more

What matters. Building a design community

A question about user needs: Understanding the job

Asking the right questions to frame the problem

This is something that many teams struggle with. These 5 questions will get you started. Read more

Design principles for better iteration

Introducing 4 design principles for how you can approach iteration when designing products and services. Read more

Everything is hypothesis driven design

Everything can be seen as hypothesis-driven design. How to write down and test assumptions. Read more

Design feedback with feeling

Why designers need to give feedback based on how things feel. Read more

Service architecture and user journeys

Tell the user story

In agile we talk a lot about user stories but we don’t spend enough time telling the stories of our users. Read more

Thinking about iteration

Making user research deliberate

Hold your nerve

Discovery. We’re not scared

Interaction design is more than designing user interactions