Ben Holliday

This is my blog where I’ve been writing for 18 years. You will find posts about digital transformation, design and leadership. You can also find me on Bluesky, less frequently now on X (formally Twitter), and on LinkedIn. In 2022 I published a book for TPXimpact, Multiplied.

Latest posts and feed

Seniority in design: superpowers


Human-centred design, organisations, power and control

Different ways of leading design: face to face, or side by side

Seniority in Design: feedback loops

Seniority in Design: leading sideways

A house without windows

Make it happen

Types of design focus

Blog post round up – Summer 2019

It’s okay to be a design leader

Stepping outside the design community

Comparing service design and business design

Seniority in Design: personal responsibility

Simple models

The importance of frameworks and first principles in service design

Seniority in design: empathy both ways

Hypotheses in user research and discovery

The horizon and the next steps

Seniority in design: proximity and closeness

Most read and shared posts

Everything is hypothesis-driven design

Everything can be seen as hypothesis-driven design. How to write down and test assumptions.

Asking the right questions to frame the problem

This is something that many teams struggle with. These 5 questions will get you started.

Service design starts with user needs

An approach to understanding user needs. From Leading Service Design at UX London 2017.

Seniority in design. Are you a senior designer?

The first in a series of posts about seniority in design. What makes a senior designer?

Comparing service design and business design

How service design can bring a new set of approaches and focus to organisations.

How to use service patterns in your organisation

How to work with service patterns to deliver consistency and quality of design at scale.

New models for service ownership and leadership

New questions about how we design, develop, maintain and improve whole services.

New and changing patterns for digital working

Thinking about how we can move from remote to more digital and asynchronous ways of working.

An introduction to service modelling

Exploring a way for organisations to create, test, and scale the design of whole services.