Ben Holliday

This is my blog where I’ve been writing for 20 years. You will find posts about digital transformation, design and leadership. You can also find me on Bluesky and LinkedIn. In 2022 I published a book for TPXimpact, Multiplied.

Latest posts and feed

The death and resurrection of the user persona, proto-persona, and more

Fixing the broken windows and making design matter

Grounded: the things that made me smile this morning

Adventures in service design and everything else

Booking a package holiday

Being right is slow progress

2015 – Keep going

Talking about service design

People, just do nothing

Kill your intranet

Start with one thing

What matters. Building a design community

A question about user needs: Understanding the job

Asking the right questions to frame the problem

Design principles for better iteration

Everything is hypothesis driven design

Design feedback with feeling

Service architecture and user journeys

Tell the user story

Thinking about iteration